Andaz San Diego achieves a 33:1 ROI and travel marketing expertise with Sojern

diamond shaped images a various luxurious locations
Results

33X ROI

over a third above goal

Maximized

the business impact of marketing spend

Leveraged

travel and digital marketing expertise
Package Used
Programmatic Media
Channels
Display
Industry
Hotel

Andaz San Diego has partnered with Sojern since 2018, with Sojern running programmatic display campaigns on their behalf. The team leverages Sojern’s expertise in travel and digital marketing to drive results and bookings. The most recent campaign achieved a 33:1 ROI, 37% above target.

“Ultimately we look at the return. The value is obvious, and Sojern takes care of something that we wouldn’t have access to otherwise. I’ve worked in multiple properties and we’ve always worked with Sojern. It’s great to have a reliable partner.”

Adam Drescher
Director of Sales, Events and Marketing

Goal

Besides recovering from setbacks caused by COVID-19, Andaz San Diego has a lean marketing team. While Hyatt has strong marketing infrastructure, the team sought a way to raise their individual property presence. “I come from a hotel background, not necessarily a marketing background,” explains Adam Drescher, Director of Sales, Events and Marketing, “so we want a partner to help activate that for us.”

Solution

Sojern ensures that Andaz San Diego’s marketing dollars are hard at work delivering the best results. Our proprietary travel audiences, technology platform and team of travel experts ensure we efficiently hit your goals and maximize the business impact of our customers’ marketing spend. The most recent campaign achieved an ROI that was 37% above target, at 33:1.

Download PDF

Read Similar Stories

When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.

This is some text inside of a div block.

Art Hotel Wrocław

Art Hotel Wrocław Partners with Sojern to Attract New Guests to Their Property

This is some text inside of a div block.

Accor MEA

Sojern and Accor MEA Collaborate to Drive Recovery During COVID-19, Delivering a +20% Increase in Direct Booking Revenue

This is some text inside of a div block.

Alaric

Sojern Drives Metasearch Conversions with Indonesian Booking Engine Alaric

By clicking “ACCEPT ALL”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.