To maximize engagement and drive conversions, hoteliers need to align their messaging with traveler intent and deploy flexible marketing strategies designed to accommodate changing travel expectations and behaviors.
What’s in the Report
We partnered with Skift to bring you new insights and information on how to increase your property’s revenue. We interviewed hotel marketers around the world and heard first-hand how they have:
- Developed “always-on” strategies for an unpredictable world
- Received the most out of loyalty program data
- Joined forces with destinations and attractions
- Increased their direct bookings
- Maximized their metasearch conversions
- Used their CRM data to generate repeat business
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Prepare Your Cookieless Strategies
On top of that, they need to fortify their data sources in preparation for the death of the third-party cookie. To build lasting customer relationships, hoteliers need to identify new strategies and data sources to help personalize their ads and services.
Frequently Asked Questions
Is it really free?
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
What is the "work anywhere, anytime" trend?
The "work anywhere, anytime" trend encourages people to work from wherever they are most comfortable. This could be from home, a coffee shop, a co-working space, or even a foreign country they're visiting on vacation. These travelers are extending their trips and working remotely from wherever their "office" is located.
What does the "work anywhere, anytime" trend means for travel marketers?
Travelers have become more opportunistic and unpredictable—booking last-minute trips and extending their stays. The “work anywhere, anytime” trend has boosted travel volume for those who have been working remotely, even amid the pandemic. Its contribution will only grow post-pandemic.