Managing Customer Expectations for Hotels and Attractions

Although hotels and attractions require tailored marketing strategies, one component applies directly to both—managing customer expectations.

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What’s in the Report

Through our own research, interviews, and conversations with industry insiders, we have assembled best practices to inspire you and your team. In this report we cover:

  • Using content to set customer expectations
  • Tips for managing negative reviews
  • Testing what works for your property or attraction
  • Impressing customers throughout their experience
  • Managing expectations during the pandemic
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Sending the Right Message Online

72%
of travelers read reviews before making travel decisions
78%
of travelers focus on the most recent reviews in their research
55%
of travelers read multiple reviews

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Frequently Asked Questions

Is it really free?

Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.

What contributes to travelers forming expectations online?

Travelers develop expectations across all of their online touchpoints—your website, google presence, review sites, social media, and more. This report will help you focus your message and showcase your unique offerings to set the right expectations with your customers.

How can I create personalized experiences online?

To create personalized experiences online, you must get to know your customers. The more you know about them, the better you can tailor their experience. Our data can provide you with valuable insight to exceed expectations.

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