Covid-19 has impacted virtually every aspect of our lives, from global health to the global economy, and from consumer habits and behaviors to our collective psychological state. In our new normal, consumers won’t go back to the way things were, so travel brands can’t either.
What’s in the Report
The global pandemic of 2020 left an unforgettable mark on the travel industry. In 6 Digital Advertising Trends to Accelerate Travel's Covid-19 Recovery, you can figure out how to reprioritize as we cover:
- Trends to ensuring a successful post-Covid recovery
- An exploration of changing consumer habits
- A review of the impact of evolving consumer privacy regulations
- Analysis of changing online distribution strategies
- Investigation of campaign measurement, co-op marketing, and equity and sustainability
- Interviews with tourism leaders from around the world
Travel advertisers in 2021 will have to be steady enough to weather the challenges of gradual recoveries and smaller budgets, while introducing a healthy dose of flexibility on their approach to campaigns, partnerships, distribution, and metrics.
Frequently Asked Questions
Is it really free?
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
What key trends should I focus on as a travel marketer in 2020?
You need to adjust your marketing strategies to reach post-Covid travelers, safeguard private data, rethink metrics for measuring success, and more. This report will give you the details you need to make tactical decisions around your marketing strategy.
How does data privacy affect my marketing plan?
With the growing range of privacy laws put in place by governments and tech platforms to safeguard consumers’ personal information, data privacy protection must be built into the systems that allow travel brands to operate internationally. Advertisers will need to plan ahead and implement principles that keep consumer information safe and organizations in compliance.