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COVID-19: An Attraction CMOs Insights on Marketing Through a Pandemic

Regardless of the location, attractions across the globe are taking extra precautions to ensure the safety of their guests. In our webinar, hear from the CMO of Universal Parks and Resorts, Alice Norsworthy, on how they are successfully marketing a major attraction during a pandemic. Alice shares how they solved for a myriad of challenges and answers questions like: What new procedures were put in place? How have they adjusted their marketing strategies? Are most guests driving or flying? Get valuable takeaways that you can apply to your marketing efforts.

For real-time insights specific to your region or country, check out our insights dashboard.

Webinar Speakers

Noreen Henry

She/Her
Chief Revenue Officer

Noreen Henry oversees the global commercial team, including sales, operations, and strategic partnerships. With more than 25 years of experience in travel, Noreen drives corporate commercial strategy using the intersection of digital media and online distribution as a guide. Prior to Sojern, she served as CEO of WayBlazer, an artificial intelligence travel technology start-up. Before that, Noreen served as chief revenue officer at DHISCO, senior vice president at Travelocity Global, and vice president at Intent Media. She also served on the board of directors with HSMAI and as a vice president with HEDNA. Henry is a graduate of Harvard Business School, Advanced Management Program and earned a BA from the University of North Texas.

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COVID-19: An Attraction CMOs Insights on Marketing Through a Pandemic

Regardless of the location, attractions across the globe are taking extra precautions to ensure the safety of their guests. In our webinar, hear from the CMO of Universal Parks and Resorts, Alice Norsworthy, on how they are successfully marketing a major attraction during a pandemic. Alice shares how they solved for a myriad of challenges and answers questions like: What new procedures were put in place? How have they adjusted their marketing strategies? Are most guests driving or flying? Get valuable takeaways that you can apply to your marketing efforts.

For real-time insights specific to your region or country, check out our insights dashboard.
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Webinar Speakers

Noreen Henry

Chief Revenue Officer

Noreen Henry oversees the global commercial team, including sales, operations, and strategic partnerships. With more than 25 years of experience in travel, Noreen drives corporate commercial strategy using the intersection of digital media and online distribution as a guide. Prior to Sojern, she served as CEO of WayBlazer, an artificial intelligence travel technology start-up. Before that, Noreen served as chief revenue officer at DHISCO, senior vice president at Travelocity Global, and vice president at Intent Media. She also served on the board of directors with HSMAI and as a vice president with HEDNA. Henry is a graduate of Harvard Business School, Advanced Management Program and earned a BA from the University of North Texas.

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