Back to all on-demand webinars

Sojern & CrowdRiff Present: Using Digital Marketing to Drive Sustainability

Sustainability efforts are top of mind for destinations around the globe and travelers are prioritizing visiting sustainable destinations now more than ever. Along with the investment your team is putting toward sustainability, how are you supporting these efforts with digital marketing? Sojern’s Sales Director, Stephanie Dunford, shares how destinations can get in front of travelers to drive sustainability efforts through digital marketing. Zoë Weldon, Community Growth Lead for CrowdRiff, will walk through ways you can take advantage of user-generated content to promote sustainability in your destination.

WEBINAR FOCUS

  • It all starts with the traveler–learn about how you can get in front of travelers that care the most about sustainable travel
  • Actionable tips for promoting sustainability across your website, social channels, and more through user-generated content 
  • Q&A with our destination experts

Webinar Speakers

Zoë Weldon

She/Her
Community Growth Lead, CrowdRiff

Zoë Weldon is the Community Growth Lead at CrowdRiff. Her focus is on supporting CrowdRiff’s 800+ travel and tourism marketers to feel more connected, united and supported. Zoë has a background in growing communities online and IRL, locally and globally. She is also a passionate traveler, surfer, and podcaster.

Stephanie Dunford

She/Her
Director of DMO’s and Attractions, Sojern

Stephanie Dunford drives strategic thinking, data-driven programmatic digital media campaigns, and in-depth economic impact analysis. Over the past 6 years at Sojern, Stephanie has driven new business development initiatives and partnered with the world's largest DMO and attraction brands across the entire digital ecosystem. With more than 10+ years of experience in the marketing industry, Stephanie has held roles in data-driven marketing management across global travel and non-travel brands.

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar
webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar
Upcoming Webinar
webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

Watch Webinar
Upcoming Webinar
webinar

Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

Watch Webinar
Back to all webinars
Europe, Latin America, and North America Webinar
Calendar
July 27, 2022
Clock
9AM PT / 5PM BST
Asia Pacific, Middle East, and Africa Webinar
Calendar
July 28, 2022
11:00AM GST / 15:00 SGT, GMT +8
Calendar

Sojern & CrowdRiff Present: Using Digital Marketing to Drive Sustainability

Sustainability efforts are top of mind for destinations around the globe and travelers are prioritizing visiting sustainable destinations now more than ever. Along with the investment your team is putting toward sustainability, how are you supporting these efforts with digital marketing? Sojern’s Sales Director, Stephanie Dunford, shares how destinations can get in front of travelers to drive sustainability efforts through digital marketing. Zoë Weldon, Community Growth Lead for CrowdRiff, will walk through ways you can take advantage of user-generated content to promote sustainability in your destination.

WEBINAR FOCUS

  • It all starts with the traveler–learn about how you can get in front of travelers that care the most about sustainable travel
  • Actionable tips for promoting sustainability across your website, social channels, and more through user-generated content 
  • Q&A with our destination experts
00
Days
00
Hrs
00
Min
00
Sec

Webinar Speakers

Zoë Weldon

Community Growth Lead, CrowdRiff

Zoë Weldon is the Community Growth Lead at CrowdRiff. Her focus is on supporting CrowdRiff’s 800+ travel and tourism marketers to feel more connected, united and supported. Zoë has a background in growing communities online and IRL, locally and globally. She is also a passionate traveler, surfer, and podcaster.

Stephanie Dunford

Director of DMO’s and Attractions, Sojern

Stephanie Dunford drives strategic thinking, data-driven programmatic digital media campaigns, and in-depth economic impact analysis. Over the past 6 years at Sojern, Stephanie has driven new business development initiatives and partnered with the world's largest DMO and attraction brands across the entire digital ecosystem. With more than 10+ years of experience in the marketing industry, Stephanie has held roles in data-driven marketing management across global travel and non-travel brands.

Thank you for signing up to our Newsletter.
Oops! Something went wrong while submitting the form. Please try again.
Resources
BlogWebinarsReportsSuccess StoriesCookieless FAQ