Recent Blogs
Hoteliers in Transition: Adapting to Google's Metasearch Evolution and New DMA Regulations
Discover strategies for hoteliers navigating Google's Metasearch Evolution and new DMA regulations.
Strength in Numbers: How Co-Op Marketing Empowers Hotel Marketers and Their Partners
Explore how hotels leverage the power of co-op marketing to drive growth and success.
Exploring Cookieless Marketing: A Guide for Destination Marketers in the Age of Social Media and SEM
Bridge your data gap in a cookieless world.
A Guide for Independent Hotels: Navigating the Hotel Marketing Landscape With Cookieless Durable Channels
Explore strategies for independent hotels navigating the cookieless era.
The Future of Metasearch: What Google's Commission Bidding Removal Means for Hotel Marketers
Google ends commission bids, reshaping hotel ad strategies.
Data-Driven Decision-Making: The Key to DMO Marketing Success
Explore the power of data in unlocking new opportunities.
The Evolution of Retargeting: Adapting to a Cookieless World
Cookieless is coming and retargeting as we know it, is going to change.
Maximizing Impact: How Destination Marketers Activate Full-Funnel Marketing
Discover how DMOs are shifting their focus to full-funnel campaigns.
Transforming Hospitality: How Digital Marketing Elevates the Guest Experience
Digital marketing is a powerful tool for hoteliers to engage their guests.
Charting the Course: What's Trending for Travelers in 2024
Discover 2024 travel trends and plan for success in the travel landscape.
New Report: The State of Destination Marketing 2024
Our latest report shares insight to help guide DMOs when planning for 2024.
Navigating the Privacy Landscape: A Sojern Perspective for Hotel Marketers
Privacy isn't a roadblock, but an avenue for building trust.
Always-On With Visit Pensacola: Why Moving Beyond Seasonal Strategies Worked for This Beachside Destination
Nicole Stacey shares why always-on marketing works for Pensacola.
The Wellness Revolution: Hotel Marketing for the Modern Traveler
Wellness tourism has emerged as a powerful trend within hospitality.
Reaching LGBTQ+ Travelers in the Moments That Matter
LGBTQ+ consumers are putting their money where their values are.
Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality
Align your digital marketing strategies with eco-conscious efforts.
Increase Campaign Performance With Always-On Marketing For Your Destination
Think outside of traditional seasonal advertising with always-on marketing.
Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase
Meet your hotel marketing goals throughout the complete buyer journey.
Always-On Marketing: Build Datasets To Strengthen Your Destination Marketing Campaigns
Always-on marketing takes a dynamic and ongoing approach to digital.
Use Search Engine Marketing to Increase Brand Visibility and Capitalize on Travel Demand
Capitalize on the high season in a competitive market with SEM.
Recession-Proof Your Hotel Marketing Strategy With First-Party Data
Hotel marketers must be ready to pivot using first-party data.
Unlocking the Power of Artificial Intelligence: A Guide to AI-Powered Audiences and Campaign Automation
Let’s decode the capabilities of AI and what it means for travel marketers.
New eBook: The Destination Marketer’s Guide to Always-On Marketing
Destination marketers can capitalize on travel demand all year round.
Pixels and Cookies: How to Optimize Your Travel Marketing Metrics
Understand the difference between pixels vs. cookies for your marketing.
Co-Op Marketing: Increase Impact of Your Destination Marketing Strategies With Sojern
Partner with Sojern to take the hassle out of co-op marketing.
Create Experiences For LGBTQ+ Travelers With Your Destination Marketing
Build experiences that welcome LGBTQ+ travelers with open arms.
Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data
Sojern and Marriott share what you need to know about first-party data.
Solving Hotel Marketing Challenges with a First-Party Data Strategy
Solve your biggest hotel marketing challenges with first-party data.
MICE: Create Seamless Relationships To Keep Your Destination on the Shortlist
Build relationships with MICE planners to bring in new travelers.
Dollywood: Focusing on the Guest Experience, Nurturing Industry Partnerships, and More
Pete Owens and David West share what makes the Dollywood brand special.
Sojern’s Top 8 Design Trends to Inspire Your Travel Brand in 2023
2023 offers bright opportunities for your brand, especially with design.
MICE: Engage and Inspire Event Planners to Visit Your Destination
Showcase what makes your destination special to attract MICE planners.
How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy
Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.
How Destinations International Leads Diversity, Equity, and Inclusion in the Travel Industry
Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.
Q&A: Make the Most of Your Destination’s Sustainability Efforts
We answer your destination's biggest questions about sustainability.
Programmatic Advertising Guide For Travel Marketers
Programmatic advertising activates your messaging to the right users.
Use Data to Find Sustainable Travelers for Your Destination
Find your ideal travelers online with search, booking, and location data.
Showcase Your Destination's Sustainability Initiatives Online and Off
By using data, destination marketers can find their ideal travelers online.
Founding Employees Speak to 15 Years of Innovation at Sojern
Congratulations to our founding employees on 15 years with Sojern!
Four Ways to Jumpstart Your Destination's Sustainability Strategy
Share your destination's values to attract your ideal traveler.
Use Objectives to Measure Hotel Multichannel Marketing Campaigns
Discover what your business values within your multichannel strategy.
Harness the Power of Sustainability for Your Destination
Find inspiration from DMOs implementing sustainability around the world.
Using Always-On Strategies to Complement Seasonal Campaigns
Always-on is always thinking ahead, and capitalizing on potential bookings.
Laying the Foundation for a Multichannel Hotel Advertising Campaign
A multichannel strategy helps you use data to meet and exceed your goals.
Using First-Party Data and Personalization to Build Loyalty
Hotel marketers target loyalty members and use personalization online.
Generating Repeat Business with First-Party Data for Hotels
Leverage first-party data and continue to drive production efficiently.
