By segmenting your audiences and listening to what the data is telling you with always-on marketing, you can determine who is most likely to act on your message. Not only will your ideal travelers be more likely to choose you when it comes time to book, but when you run your seasonal campaigns, they’re already aware of your brand and you will be a solid part of their consideration set.
Say “Bon Voyage” to Relying on Seasonal Advertising
Adopting an always-on marketing approach requires a shift in thinking, but we prefer to let the data speak for itself. When your strategy reflects the reality of modern travel planning, you can get a more holistic view of your performance—quarter over quarter, year over year.
Frequently Asked Questions
Is it really free?
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
What is always-on marketing?
Destinations traditionally plan media in "flights" or episodic campaigns designed to support specific business goals or marketing strategies. A burst flight is a campaign running for less than 21 days. An always-on marketing strategy takes a more dynamic and ongoing approach, using real-time traveler intent data, audience segmentation, and personalized messaging to target travelers over a longer period of time.
Does always-on marketing mean I have to run advertising online all the time?
You're not running ads for the sake of it, but you're showing relevant messages to travelers when they're online—responding to travel demand in real-time.